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During the last three years FLAAR distributed free reports to over 31,000 individuals and companies. At an average of 3 to 4 reports per person, that was over 93,000 free reports.

But the university said that the costs of distributing all these free reports should be shared with those who are receiving the reports. So, starting this month, we now ask for a contribution in order to cover the costs of doing the background research, writing, editing, and distribution. FLAAR has about 25 employees now, at two universities.

However where possible, Previews will be available at no charge. This way readers can at least see what is in the reports which incur a cost.

The prime value of a FLAAR report is to critique the shameless exaggeration of manufacturers. Can’t blame them for trying, but we feel that end users deserve to have an ombudsman to provide assistance in sorting out fact from fiction.